Kannada Prabha Is Paper Number One!
Based on Google Trends, in our previous post we wondered whether Prajavani is the "Paper Number 1" among Kannada news papers as far as Interenet is concerned.
While Google Trends provide some idea about the searches being done on Google, it seems there is a better way to measure the Internet traffic. One of our readers wrote the following:
While Google Trends provide some idea about the searches being done on Google, it seems there is a better way to measure the Internet traffic. One of our readers wrote the following:
Dear Sanjaya,We thank our anonymous reader for providing us this information.
On Internet KannadaPrabha is No.1. The graphs you have shown from google trend - beta service is of not much significance. Infact, if you want to take fairly relaiable ranking you should use alexa as a standard service.
According alexa Page rankings for Kannada Dailies are as under:
Kannada Prabha - 64,138
Prajavani - 109,735
Sanjevani - 126,051
Udayavani - 1,645,940
Vijaya Karnataka - No Data
Samyukta Karnataka - No Data
posted by v.v. | 10:44 PM
2 Comments:
ಅಲೆಕ್ಸಾ ಕೂಡ ಟ್ರಾಫಿಕ್ ಮಾಪನ ಮಾಡುವ ಸರಿಯಾದ ವ್ಯವಸ್ಥೆಯಲ್ಲ. Alexa uses data collected from its toolbars (and note that from only their toolbar users) to put up those graphs and rankings. There are some biases (which Alexa itself accepts) for users using Alexa tools on their sites.
ನೋಡಿ:
Alexa collects information on Web usage through the Windows-only application, the Alexa Toolbar. This allows them to provide statistics on web site traffic, as well as related link information. The Alexa Toolbar has a bad reputation with anti-spyware programs, as it collects information on search habits.
Alexa ranks sites based on visits from users of the Alexa Toolbar which is only available for Internet Explorer and must be manually installed. There is some controversy over how representative Alexa's user base is of typical internet behavior. If Alexa's user base were a fair statistical sample of the internet user population (e.g. a random sample of sufficient size), Alexa's ranking would be quite accurate (see Sampling). In reality, the sample is not random and has many sources of bias. Alexa itself notes several (here and here)
* Sites that are featured on alexa.com are overrepresented.
* Users running Firefox, Opera or other browsers are not represented.
* Users running browsers on mobile phones are not represented.
* Users running Apple or Linux machines are not represented.
* Unknown bias with respect to operating systems.
* Visits to secure pages (https:) are not taken into account.
* Users who do not install toolbars are not represented.
http://en.wikipedia.org/wiki/Alexa_Internet
http://pages.alexa.com/exec/faqsidos/help/index.html?index=84
http://pages.alexa.com/prod_serv/traffic_learn_more.html
CLARIFICATION ON ALEXA.COM
Even I know that Alexa is not an accurate traffic measuring service. For that matter there is no accurate traffic measuring method on the net. Even the server logs, server stats, page views, hits, unique visitors etc... have their own drawbacks. Why all these? Are there not questions about ABC or NRS certifications? Are there not questions about the most scientifically conducted pre-poll and exit poll surveys? In this background, I said Alexa is fairly a standard practice on the web to know the traffic or ranking of a site. In this particular case you can't complain, because KP and PV are measured on common parameters like language, demographics, alexa subscriptions and browser compatibility etc.. Hence, it is in any case better than Google-trends. I am sure, if you compare the server stats of Kp with that of PV, the net results will be more or less the same. Try if you want and if you can.
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